Learn How to Tell Your Story on Social Media Channels
Hoteliers are reputed to be great storytellers, and social media provides unprecedented platforms and audiences for sharing stories. And yet much of the social media content hotels produce is similar: a bit dull, unmemorable and salesy.
In this webinar we discuss how to use storytelling techniques to grab the attention of travel shoppers, compel them to click for more, and convert them into guests, while at the same time strengthening the positioning and perceptions of your brand.
With the help of a hotel general manager turned mystery author, we will demystify social media and storytelling and show you how to reach, engage and convert more travel shoppers with vivid, compelling stories on social media channels.
You will learn:
- How consumers are behaving on social media channels like TripAdvisor, Facebook, and Twitter
- Why consumers are using social media for hotel research
- How to tell your story on these social media channels
- What other hotels are doing to leverage social media
- What’s next in social media and how you can prepare
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